Case study of starbucks attraction strategies

Case study of starbucks attraction strategies Starbuck coffees want to lead for their best coffee in the world. Starbucks always believe in serving best coffee to their customer. Buying, roasting, and serving are the highest quality of starbucks. Starbucks also give there coffe to farmers who help to clean the environment. The knowledge we got from our farmers are helping us to use that same information in our other areas. Environmental Stewardship Starbucks is particular about the cleanliness. Coffee is an agricultural product. Starbucks is vulnerable to the effects of climate change. We are keeping in mind about the high standard quality product which will help us reduce our environmental impact. And for future generation we are taking actions like building up tree watering the plants saving energy. Theseare some factor that we should focus on. Recycling the cups Starbucks introduced a new disposable cup. Starbucks are introducing disposable cups was the only option that contain 10% post consumer recycled fibre. other stakeho lders are also helping starbucks to make there cups recycle and practising Starbucks, cup manufacturers, recyclers, and other stakeholders to jointly identify the steps required to make our cups recyclable in form and in practice. We planned to take a survey test to know what people think about the recycling cups in markets and it will be a good impact on teenagers. 100% recycling in stores Starbucks white cup has been main part of the coffee house . At the same time, it has become a major concern among our customers how are we recycling the cups and that to we can use it afterward. starbucks are aiming that they will make it 100% reusable cups within next five years. Starbucks are working on this works from a long time. And they assured that they will do whatever thay can to make this happen. MARKETING STARBUCKS IS A GREAT COMPANY FOR MARKETING Starbucks have a good name in market .starbucks do a lot of thing to promote their brand like advertising making website and opening there branches in all over the country. Starbuck have a good customer care service. They customers never complaint to them about the service which they provide. Starbucks have an advantage that the have a huge marketing online program so everyone can know about it. And it should also change the website design after few months so people should like it and for that they need to hire a professional manager. Marketing Mix When Starbucks marketing their products firms need to create a successful mix of: Product – to choose the right product for customers. Place – to choose the right place to sell the coffee Price – to choose reasonable price for customer satisfaction. Promotion – ways to promote the brand Starbucks marketing mix PRODUCT Starbucks have huge varieties of food material. it offers some special pastries, coffee and smoothes to satisfy customer demands.Starbucks also launched cappuccino for the people who love to have coffee at home. they can simple buy t he product from market and have the same taste while sitting at home. The Instant via Ready is an instant coffee that colourless taste from its regular brewed coffee.starbucks are offering new varieties in tea- a Full Leaf Tazo Tea Lattes and Tazo Tea Infusions which will attract tea drinkers.

Managing the marketing process of Jims Cleaning Essay

Managing the marketing process of Jims Cleaning - Essay Example According to the study conducted an organisation orientation consists of production, product, selling, and marketing. If these four segments are not available, an organisation does not exist. Therefore, the marketing process is managed by the top marketing professionals. The top marketing professionals manage the marketing process by analyzing the market trends and market structure, absorbing the opportunities from the environment, developing the effective strategies, planning, implementing and controlling the marketing strategies and functions, and finally measuring the business efficacy to evaluate on how well the marketing process is managed by the top marketers. Jim’s Cleaning is the leading organisation that has been used in this assignment for analyzing its business effectiveness, marketing approaches, marketing strategies, and its business and market metric in which it operates. The effectiveness of the business can be measured by evaluating the performance of an organi sation. The effectiveness of business is measured in terms of business profitability and business performance increased or decreased due to marketing activities. Marketing mix and customers are the two tools that must be accurately managed by the top marketers for managing and aligning the marketing activities together to achieve productive results. Marketing activities need to be according to the market segment and also according to the lifestyles of the market segment. A marketer must ensure that the goods and services must be available to the customers and a clear message should be communicated to them. Jim’s Cleaning is a well known company in Australia that has a numbers of franchises in various countries. It is regarded as the most profitable company that provides wide range of cleaning services to customers (Jim’s Cleaning Group). Following are some of the significant tools that measure the business effectiveness of Jim’s Cleaning. Managing 7 P’s t hrough 4 C’s for Business Profitability It is commonly known that marketing is a game and there are 7 P’s of marketing; product, price, placement, promotion, people, process, and physical evidence. These 7 P’s are the tools that are needed for playing the game between the buyers and the sellers. Customers need to be catered in terms of all marketing aspects so that they prove to be highly profitable for the business. Buyers and sellers exchange values for satisfaction that results in profitability. Product, price, placement, and promotion are the traditional P’s used for goods, whereas, people, process, and physical evidence are the extensions used for services. If these 7 P’s are properly managed by the marketers through the use of 4 C’s, it means an organisation is working and managing the marketing activities effectively that results in the increased profitability, growth, and market value of an organisation. Customer Solution: Customer s olution is related with the first P that is product. The top marketers search for the problem of the customers, identifies the problem, create solutions (goods or services) for the solving the problem, communicate the message to the customers about the goods or services, and finally delivers the value to the customers for satisfying their needs (Armstrong and Kotler, 82). Jim’s Cleaning provides cleaning solutions for homes and offices. It provides wide ra

Empowerment in health promotion Essay Example | Topics and Well Written Essays - 3000 words

Empowerment in health promotion - Essay Example The aspects of empowerment, as used in general and in particular in the healthcare sector are presented below; emphasis is given on the theoretical approaches used for explaining the involvement of empowerment in the healthcare sector. It is proved that empowerment can be viable in health promotion but only if certain conditions exist; the internal and external environment of each case and the ability of the medical staff involved in the relevant schemes are quite important for ensuring the success of empowerment in the specific field. The differentiations identified in the interpretation of empowerment in health promotion can be considered as justified, taking into consideration the significant differences that can be identified in healthcare settings worldwide, as this issue is analytically explained below. 2. Meaning of empowerment In order to understand the role of empowerment in health promotion, it would be necessary to refer primarily to the context of empowerment, i.e. its ch aracteristics and mission, as identified in various social areas. Then, its use in health promotion could be evaluated taking into consideration the needs of the specific sector, as identified in healthcare settings worldwide. ... Based on the above definition, the following key characteristics of empowerment should be highlighted: empowerment needs to be provided, in other words, it cannot be assumed as existing. Rather it should be clearly given, under the terms that it can be used appropriately, meaning the skills and the capabilities of the person who is provided with empowerment (Barry et al. 2006). In any case, the discretion provided through empowerment is rather limited. In accordance with Ginnodo (1997) empowerment is differentiated from ‘dumping and anarchy’ (Ginnodo 1997, p.34). This means that empowerment needs to be based on specific rules/ suggestions which will be ordered without discriminating – always under the terms that the ‘empowered’ is able to understand and follow the particular orders. On the other hand, the elements and the requirements of empowerment can be differentiated across social and business activities; in business, the term empowerment is consi dered as a key tool for increasing motivation and self-confidence of employees (Quinn et al. 1998). From this point of view, in business area, empowerment is related to concepts and initiatives as organizational supervision, criteria of reward and job design (Quinn et al. 1998). Indeed, when empowerment needs to be evaluated as an element of the business environment, emphasis should be given to the following issue: at what level empowerment has actually promoted self-efficacy across the organization. At this point, the skills of the manager can be also revealed taking into consideration the tasks allocated to employees – under the terms that the goals set need to be achievable, based on the skills of each employee